life full of flavor... and mystery!

Stack of modern books and magazine with minimalist cover design on leather chair
Stack of modern books and magazine with minimalist cover design on leather chair

project overview

for hershey's and people, we brought a playful "chocolate whodunnit" to life through custom photography, video content, and a premium digital article. produced in partnership with breakfast worldwide, the campaign extended across episodic social content, teaser trailers, and supporting creative. Art Director + Designer: Libby Groden Creative Producer: Kevin Hermanni Director: Abe Zverow + Karl Blomberg Photograper: Jim Vondruska Production Partners: Breakfast Worldwide

project type

Integrated Campaign

year

2026

my role

Art Director + Designer

client

Hershey's