life full of flavor... and mystery!
project overview
for hershey's and people, we brought a playful "chocolate whodunnit" to life through custom photography, video content, and a premium digital article. produced in partnership with breakfast worldwide, the campaign extended across episodic social content, teaser trailers, and supporting creative. Art Director + Designer: Libby Groden Creative Producer: Kevin Hermanni Director: Abe Zverow + Karl Blomberg Photograper: Jim Vondruska Production Partners: Breakfast Worldwide
project type
Integrated Campaign
year
2026
my role
Art Director + Designer
client
Hershey's







