happy chaos

for nissan and people, we partnered with influencer talent to create an integrated campaign blending lifestyle storytelling with product-focused content. produced on location in california, the program included a native article, custom photography, a three-part video series, a feature video, and social extensions. Art Director + Designer: Libby Groden Creative Producer: Travis Callahan Talent Patnership Manager: Luke Schaffer Director: Cesar Velasco Photographer: Amber Maalouf Content Creator: Madeleine Hiu Senior Editor: Carolyn Bernucca Production Partners: MoreMedia